Drawcard (formerly Avant Card) is an advertising media company with Australia-wide coverage of key demographics, reaching 6.1 million people each week (approximately 26% of Australia’s population). Campaigns are designed to target niche or mass consumer groups via a strategically-built national distribution network. It is a medium that interacts with consumers in their everyday environment.
Drawcard offers brands a creatively driven and visually appealing printed, also digitally activated, media format consisting of free cards, mini-magazines and folded posters. Campaigns are on display for consumers to self-select and takeaway, allowing consumers to opt into and engage with brand messages.