The Postcard of the Year Awards is an annual gala event that recognises creativity for postcard advertising campaigns. Among the invitees are the esteemed independent judges, finalists, and marketing and advertising industry peers – so the invitation design needs to impress. The best way to get RSVPs to a postcard event is to forget the format but remember the formula: be eye catching.
The awards 8th year invitation features turquoise foil for a bit of glitz and geometric shapes surround for a strong, stylish aesthetic. The shapes, shine and color palette styled the overall event being utilized for email direct marketing communication, campaign credits on plinths, back drops, paparazzi wall, goodie-bags, the winner's cheque, and media release announcements to media outlets.