The Prime Minister's Literary Awards (PMLA) annual celebrate the contribution to Australian literature from a selection of shortlisted and winning books in fiction, poetry, non-fiction, young adult fiction and children's fiction.
This advertising campaign represented a significant departure from PMLA's previous marketing approach and was time to refresh the Awards' brand to encourage stronger engagement. It gave the opportunity to create a suite of marketing products that work together while providing an individual personality to each award category.
More selected projects
© 2018 KRIS TAIFALOS