Prime Minister's Literary Awards

Kris-Taifalos-Campaign-PrimeMinistersLiteraryAwards
postcard-campaign

The Prime Minister's Literary Awards (PMLA) annual celebrate the contribution to Australian literature from a selection of shortlisted and winning books in fiction, poetry, non-fiction, young adult fiction, and children's fiction.

This advertising campaign represented a significant departure from PMLA's previous marketing approach and was time to refresh the Awards' brand to encourage stronger engagement. It gave the opportunity to create a suite of marketing products that work together while providing individuality to each award category.

© KRIS TAIFALOS ⟶ IDEAS ♥ER